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Beauty Industry

BeautyBank and HSN to Launch Made-for-TV Beauty Brand

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By: Jamie Matusow

Editor-in-Chief

Estée Lauder subsidiary BeautyBank plans to launch a first-to-market beauty brand specifically developed for HSN and HSN.com. According to the company, the venture is the first of its kind between a prestige beauty company and a television retail destination. The brand is expected to launch on HSN in July 2008.

BeautyBank, launched in 2004, is the entrepreneurial arm of The Estée Lauder Companies. The first venture for BeautyBank was the strategic alliance to create a cosmetics department for Kohl’s Department Stores. The company has also collaborated with Coach and has launched an exclusive fragrance in Coach freestanding stores.

HSN is an interactive lifestyle network and retail destination, offering a cultivated assortment of exclusive products combined with the “best of breed” in top brand names. HSN’s beauty assortment, which currently comprises approximately 75 brands, is one of the company’s fastest growing segments.


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